Black Friday


There’s a popular info-graphic floating around Facebook that says, “Black Friday: Because only in America, people trample others for sales exactly one day after being thankful for what they already have.” Sounds a bit ironic, doesn’t it? Sadly, it is all too true.

This year we don’t have to wait until the next day for the sport of standing in line, pushing, shoving and trampling others that get in our way of that penultimate prize, the super-sale item that is so hot right now. We can start the festivities on Thanksgiving Day, while we are still full of cheer from our festive meal!

So why do we, as otherwise intelligent and thinking people, engage in this idiotic behavior? A large part of the reason is founded in our modern culture of consumerism. This culture was largely founded by the partnership of mainstream media and corporate marketing and says that in order to be happy, we must buy stuff. It doesn’t really matter what we buy, only that we must buy or we simply cannot be happy. Or successful. Or whatever else is important in our lives. This is the sum of our economic system today: buy things. This is the foundation of the ridiculousness that is Black Friday.

Compounding this is the marketing messages we are subjected to: buy things at this wonderful sale or you will lose out. If you aren’t in line at 11pm Thanksgiving night for the midnight opening, you won’t ever be able to buy at this price again. Never mind that you just might not need what is being sold; you will be a loser if you’re not there. Ignore that fact that the sale is false – 60% off of a 300% markup on something that will be broken, out of date or out of fashion in 3 – 6 months, if not sooner.

What to do about this conundrum? Very simple; don’t participate. Yes, I know, how in the world will you live another moment knowing that you weren’t one of the first in line for half off Blu-Ray players, or buy one get one free cargo shorts? After all, it very well might bankrupt you to pay regular sales prices the very next day! Abstaining from participating in the madness might do a few things for you. It might give you some time to sleep in, have a relaxing breakfast and spend some time with your family or friends. You know, those people that you text, instant message, Pin to their boards with recipes and ideas for the bathroom, along with “like” and comment on their walls. Those people.

Another option that has been ignored until lately is shopping locally. If you absolutely just have to get out there the day after Thanksgiving and spend money, then go see your friendly neighborhood Mom and Pop store. They will most likely also have some sales on things that can’t be found at the big box stores, along with a smile and a warm welcome.

The online world will also be patiently waiting with no lines, shoving or trampling. There might be the same junk on sale, but there are also some jewels to be found. Sure, you might not be able to take your plunder home right now, but you won’t have cost some employee their holiday, and you will get to enjoy your treasures twice; once when you buy them and again when they arrive at your door in a few days, with no lost sleep or black eyes.

Staying away from the malls and Wal-Marts will give you the smug satisfaction that you haven’t been instrumental in forcing someone to give up their holiday in order to ring up the must-have worthless material purchases that are killer deals for today only. It validates the idea that there are some things that are more important than consumerism and material stuff, things, toys and gadgets. Opting out of Black Friday may give you more than just a few more hours to enjoy some quiet time with your family. It just might give you a little more humanity.

A plant growing in the dirt on a sunny day.

Black Friday

American Flag Leeks


 

Leeks are thought of (when they are thought of at all) as a base for winter soups and stews. But they deserve far more attention than a bit player in a winter’s tale. Although the leek is a member of the onion family, the flavor is more subtle and refined than the standard onion.

An Ancient Delicacy

Leeks have been around, and enjoyed, for a very long time. They were part of the diet of the workers who built the Egyptian pyramids, and the ancient Romans were particularly fond of them. In fact, the first century Roman Cookery of Apicius includes seventeen recipes for leeks. Among them are mouthwatering recipes such as leeks stewed with shell beans in white wine, leek sauce with pepper for braised meats, fish fillets with leeks and coriander, and leeks with truffles.

Leeks Around the World

The Roman tradition continues all over Europe and the Middle East, where nearly every shopper’s market basket contains a pound or more of leeks – slender ones in spring and summer, and nice big fat ones in fall and winter. Even the biggest, scariest leeks become tender and mild after a brief cooking, so don’t let big leeks – or the dirt often found in them – put you off.

They are excellent in sauces, vegetable dishes, soups, casseroles, and stir-fries. And they are naturally low in calories and an excellent source of Vitamin C, iron, and fiber.

Simple, Hearty and Delicious

Leek Champ
Although leeks nearly disappeared from the tables of upper classes throughout northern Europe in the 16th and 17th centuries, they kept going strong in hearty peasant fare. One of the lesser-known, but more delicious of the comforting peasant dishes is Leek Champ. (“Champ” is one of the best-loved ways of cooking potatoes in Ireland). Simply boil them, mash them with some boiled milk, and stir in a green vegetable such as scallions, chives, nettles, peas, or leeks. Then serve the creamy, green-flecked mixture with a big knob of yellow butter melting in the center. It’s a sure way to get any picky eater to eat vegetables!)
Servings: 6
Author: Farm Fresh Now!
Ingredients
  • 1 pound potatoes
  • 1 pound leeks
  • 2 Tb butter
  • 1 cup milk more or less, depending on dryness of potatoes
  • Salt and freshly ground pepper
Instructions
  1. Scrub the potatoes and boil in salted water until cooked through.
  2. While the potatoes are cooking, wash and slice the leeks into thin rounds. If the leeks are gritty, slice them longitudinally and rinse well before slicing.
  3. Melt the butter in a heavy pot. Toss in the leeks and season with salt and freshly ground pepper. Cover and cook on low heat until soft and tender.
  4. As soon as the potatoes are cooked, drain, peel, and mash.
  5. Bring the milk to the boiling point in a small pan. Beat the buttered leeks and their juices into the potatoes along with enough boiled milk to make a soft texture.
  6. Season with salt and freshly ground pepper.
  7. Serve immediately with a lump of butter melting in the center.

Creative Commons LicenseThe Land Connection Foundation

The best way to enjoy healthy, seasonal produce is to buy it from your local community farmer. To locate the farmers’ market or CSA nearest you, visit www.localharvest.org.

Farm Fresh Now! is a project of The Land Connection, an educational nonprofit that preserves farmland, trains new farmers, and connects people with great locally-grown foods. This series is made possible with generous support from the Illinois Department of Agriculture.

100 Year Aged Balsamic Vinegar


Italian Balsamic vinegar is pretty amazing, as even the “everyday” variety is highly tasty. Surprisingly, the traditional balsamic vinegar isn’t “true” vinegar in the classic sense of a fermented product that is removed from the fermentation after a specific period of time such as apple cider, wine or rice vinegar. Balsamic vinegar remains in the fermentation vessels for the entire time it is aging. It has been made in the Modena and Reggio Emilia regions since the Middle Ages, being mentioned as an established and highly regarded product in documents from 1046.

Traditional balsamic vinegar is produced by reducing pressed Trebbiano and Lambrusco grapes over low heat until the desired syrupy consistency is reached, called mosto cotto in Italian. This syrup, called a “must” is then aged for a minimum of 12 years in a series of seven barrels of successively smaller sizes. The barrels or casks are made of different woods such as chestnut, acacia, cherry, oak, mulberry, ash, and in the past, juniper. The results of this aging is a thick liquid that is a rich, glossy deep brown with complex flavors and aromas from the grapes and different woods that they’ve absorbed over time. The typical time for aging is 12, 18, 25, 50 and up to 100 years in those assorted wooden casks. No sampling is allowed until the aging is finished, and then a unique method of production is put into motion. A small amount of finished balsamic vinegar is drawn from the smallest and oldest cask, with each cask being topped off from the next largest and youngest cask. This happens once a year and is called “in perpetuum”. This is one of the reasons that certified traditionally produced balsamic vinegar can cost upwards of $150 – $400 for a 100ml bottle!

While we were at the Slow Food Terra Madre event in Turino, Italy last October, we were fortunate enough to be invited to sample several traditional balsamic vinegars produced in the Modena region, and certified as traditionally made. It seems that being tall, from Arizona and wearing my Australian Akubra hat gave us an open invitation with many of the food vendors that were eager to talk about the American West and share their culture!

A plant growing in the dirt on a sunny day.

This is what we were greeted with when he motioned us over to sample his treasures! There were some empty jam jars in front, followed by an apple and pear vinegar, made very similarly to how traditional balsamic vinegar is made, but not aged nearly as long – only 3 – 5 years. Very light, intensely fruity and delicious. We never knew that these kinds of vinegar existed.

A plant growing in the dirt on a sunny day.

Next he started sampling the aged balsamic vinegars. The 12 year bottle was the first one, much like what we are used to seeing in the United States in consistency, but darker and much more aromatic as he poured the small sample out onto our spoons. Even at almost arms length, we could immediately smell the complex aromas of wood cask aged balsamic. Our mouths were watering before ever tasting the first sample!

A plant growing in the dirt on a sunny day.

This is what the presentation or shipping box looks like for the 18 year old balsamic. You’ll notice the price – 47 Euros, which translates to about $63.00 in late 2013. That sounds expensive until you look online at what DOP certified balsamic vinegar produced in Modena sells for in the US. We didn’t taste this one, as there wasn’t an open bottle.

A plant growing in the dirt on a sunny day.

Next up was the 25 year old variety. Noticeably thicker in consistency, almost syrup-like. It moved slower out of the bottle and clung to the walls for longer. The aroma was much more complex and intense. The flavors really popped on the tongue with 4 or 5 flavors readily identified, then others showing up that surprised us. The flavors lasted for a long time, showing us how a tiny bit could be used for a powerful intrigue in dressings or sauces.

A plant growing in the dirt on a sunny day.

The presentation box for the 25 year balsamic, with pricing. 75 Euros is $100. It takes some dedication and patience to take a quarter of a century for a $100 bottle of vinegar!

A plant growing in the dirt on a sunny day.

We were then treated to a 50 year old balsamic vinegar. This was much thicker than the others, the gentleman had to shake the bottle a bit to get a few drops onto our spoons. It was different in that it didn’t have as much of an immediate aroma, but really lit off some fireworks of flavors in our mouths! As soon as it warmed up on our tongues, our sinuses were filled with multiple scents that continued to surprise us, coming from what was originally grape juice! The flavors didn’t just linger, they dominated our palates for a couple of minutes – to the point where we couldn’t smell anything other than this vinegar. After a couple of minutes lost in wonder at the craftsmanship and experience that created such a wonder, we took some swigs of water to prepare us for the Holy Grail of aged balsamic vinegars.

A plant growing in the dirt on a sunny day.

100 years of aging for this balsamic vinegar. He showed it to us, and I was very impressed that he would share such an expensive and precious delicacy with a complete stranger. I had read about these ancient balsamics, but had not expected to come across one or be invited to taste it. These highly aged balsamics are so valued that there are families that pass a bottle like this down from one generation to another.

All through this process, there were a number of people visiting his booth and a number of people were curious to see what we were sampling, but no one else joined us during the tasting. The proprietor explained in his limited English what we were tasting and the ages of the different samples. One of the impressive things that we experienced was the continuation of the flavors from the youngest to the oldest. There was a clear connection between all of them, with each successive taste getting stronger, more complex and more intriguing. It was like walking into a hall with a few doors, opening one to see hundreds more doors, then opening another to see thousands. That was what each taste was like!

A plant growing in the dirt on a sunny day.

The presentation box for the 100 year old balsamic is hand made of wood, with a satin lining to cushion the bottle. There was no price tag, but when we asked were told that it was “around 450 Euros” or $605 in 2013 dollars. It has been made this way since 1850 by the Malpighi family in Modena. They are truly connected with the land and the craft of making artisan balsamic vinegar.

It was an education and an honor to be invited to sample such flavors and aromas that take time and dedication to produce. It was another reminder of why food is truly important, why the quality matters and why care and dedication to craftsmanship remains a valuable part of our food pathways even in today’s ever-connected and busy world.