Slow Food International’s premier worldwide event – Terra Madre and Salone del Gusto – happens every two years in Turin, Italy. Terra Madre is educational workshops, culinary tastings, speeches and panel discussions with 130 countries represented this year. Salone del Gusto is a world’s fair of food, with 4 huge halls devoted entirely to food of all kinds from around the world. We were fortunate enough to be chosen as US delegates, along with about 230 other people. We had been somewhat prepared by others that had attended before so the scale didn’t overwhelm us. The quality and diversity of what was presented, both edible and educational, was astounding. At some points in the day, there were over 15 different workshops, panel discussions, regional tasting events and special culinary projects showcasing a specific regional treasure all happening at the same time! This was in addition to the Salone which occupied more than double the space of both buildings of the Las Vegas convention center. One of our delegates responded to the question of what it was like with “Tasty and tiring.”

It will take several other articles and videos to give a more rounded overview of the event, as it is really several events all rolled up into one. We were chosen as International Congress delegates, which was a completely separate event that is held only once every four years and is attended by those chosen for their work in advancing the core tenants of Slow Food – “Good, clean and fair.” To say we were honored to be among the likes of Alice Waters, Vandana Shiva, Carlo Petrini and 650 others is a monumental understatement. On two separate occasions we felt we were in hallowed company. The first was the opening ceremony for the 230 Slow Food USA delegates where Carlo had some remarks that were amazing. I walked up to the front of the room just before the opening ceremony started to get a photo and stood there for a minute looking at everyone getting settled and chatting with their new neighbors. It was both humbling and inspiring to be in the same room with so many talented, dedicated, passionate and brilliant people who are all working at the same goal from so many different angles – good food that is real and honors all who are involved with it. The second time was in the gorgeous theatre that housed the opening ceremony for the International Congress. This theatre was in the renovated Fiat factory that has its own test track on the roof, a huge building in itself. The theatre was red velvet and oak, with all 650 delegates sprinkled throughout. It was the same feelings as with the USA delegates, but on a larger scale; especially when we heard several of the speeches of what other countries were working on or had accomplished.

With that teaser, we present for your enjoyment “A World of Taste – Slow Food Terra Madre/ Salone del Gusto 2012.” This is a short overview of photos and some short video we took while attending the event. This is only a small sampling, so stay tuned for more to come!

Carlo Petrini Slow Food


The co-founder of Slow Food International, Carlo Petrini took the stage after the opening ceremonies at the Slow Food USA delegate meeting during the 2012 Slow Food Terra Madre and Salone del Gusto conference in Turin, Italy this past October. He gave his remarks to about 230 delegates from all across the USA who are working daily on the core tenants of “Good, clean and fair” food for everyone. It was impressive to see the amount of passion, dedication, talent and genius gathered together in that room, all for the sake of one of our most important yet overlooked foundations of life; food.

Carlo seemed to be impressed as well, with comments like “What you’ve done in America is extraordinary, not just for the USA but for the rest of the world. A Slow Revolution toward respecting food, a deeper appreciation of food that serves as an example for the entire world.” He went on to say that we’ve helped “Achieve the most important thing that Slow Food needs to achieve – given back a holistic sense of food.” We’ve started to show that food is not and never can be a commodity, merchandise, just a price point.

Its story is important – the memory, the people and its history. By reducing food and everything about it to its commodity values of productivity and profit, we are approaching a brink. That brink is the loss of diversity, not only of the varieties of foods that have nourished us for thousands of years, but the loss of human and cultural diversity as well. Those different types of diversities have enabled us to withstand and overcome many different challenges over the millennia, adapting and growing stronger in the process. Without all of those diversities, we are all weakened and more vulnerable to changes, whether expected or unexpected, human or natural caused.

Carlo closed by saying that the people of Slow Food have the holistic vision of the path back to the healthy diversity that will make our food and our communities whole again. Slow Food delegates practice that vision daily, working to strengthen our food connection everywhere we are, every day. Watch the video and see Carlo’s thoughts for yourself!

Local Food Economy


The Local Food Movement Gets A New Prescription

The local food economy is entering a completely new chapter with such seemingly unlikely partners as St. Joseph Mercy Hospital of Ann Arbor, Michigan. Leading edge, innovative hospitals such as St. Joseph’s are working to incorporate more local, sustainably grown produce into their menus and food systems. Things quickly become complicated due to the sheer amount of food that is prepared and the time needed for prepping. For instance the soup du jour for 600 people is 65 gallons. The ingredients needed in one just day’s vegetable soup would require hours of prepping and chopping, but is supplied by the current food distribution system already pre-washed, sliced, diced or cubed and ready for the cooking process. As an example, the green beans sourced from a local grower – 200 pounds of them – required 8 hours of washing, snipping, stringing and slicing to prep for that day’s evening meal. Even though the food was sustainable, the processing wasn’t as the kitchen isn’t equipped to handle that amount of prep work on a continuous, daily basis.

There is a tremendous enthusiasm and pressure from consumers of all sizes for more local food. These consumers aren’t just the mom and dad at the farmer’s market on Saturday, but are increasingly including the large scale commercial consumers such as hospitals, universities and large businesses that are looking to satisfy their customers and employees desire for better tasting, more healthy, local food. This is a good, or possibly great thing, if it can be handled to benefit everyone in the equation. One of the biggest challenges for local food economies is that the commercial consumers have been set up to take advantage of the industrial food distributors efficiency and convenience. They are the keystones as to why and how large distributors reign supreme in this market. Everything shows up prepped and ready to use – something that isn’t even thought of in the local food model. Granted, there can be some improvements in the commercial consumers kitchens, as most of them do not have any facilities set up for any prepping whatsoever. This can be remedied, but takes dollars, forethought, planning, construction and time to accomplish.

Farmer’s markets are an important piece of building the local food system, but they are still such a small part of the entire US food production – less than 1 percent for the just over 7,000 markets across the country- that significant growth and positive impacts for the legion of local growers can be realized by connecting small and mid-sized local farms with these institutional, commercial consumers in their local communities. Even very small changes in the purchasing patterns of these consumers can have major changes in the local food system, as an average sized hospital’s food budget can easily top $4 million annually. Just 1% of that is $40,000 that would stay in the local food system, making a huge positive impact. A more realistic figure of 2 – 3% purchasing change means $80,000 – $120,000 going into the local grower’s systems. What benefits and opportunities can you see $80,000 having on your local farmer’s market and local food network?

There are a couple of workable solutions to the questions of efficient local food distribution to make life easier for these larger customers. One is a regional food distribution hub, which some models have proven successful and others have failed in different regions of the country. Another is a co-operative system that partners with a smaller, regional food distribution system that is already in place, effectively adding a “local, sustainable food” section to it’s inventory of supplies and services. There are still others that bear examining and evaluating to see if they would work for a particular need or application.

There are a growing number of institutions just like St. Joseph’s who are responding to their customer’s desires and needs by putting their not inconsiderable moral, ethical and financial weight behind new local food initiatives. The market is there, it just needs some evaluating, adjustments and planning to make it happen, with hugely beneficial results for both the growers who can create the relationships and supply the needs as well as the institutional consumers that can broadcast the triumphs of inter-weaving local, healthy, sustainable food into their menus.

A New Prescription For the Local Food Movement


Slow Food Terra Madre 2012

Terra Madre Salone del Gusto 2012

Here is where we will document our trip to Turin, Italy to attend Slow Food Terra Madre 2012, so watch this Topic/Category for updates. We are International Congress delegates, which is a separate conference at the end of Terra Madre for Slow Food leaders worldwide to discuss the direction of Slow Food globally. It is held every 5 years. This is the first year the International Congress is being held concurrently with Terra Madre.

We are honored to have been selected, especially as International Congress delegates. We will be meeting with local, sustainable food leaders from across the world to exchange ideas, challenges and successes and plan a way forward for a sustainable food economy based on the Slow Food precepts of “good, clean and fair”. This is some truly ground-breaking, leading edge work and we are excited to be a part of it. We will be attending the full Terra Madre event before the Congress starts.

There are a couple of distinctions for this event:

Terra Madre is the place where workshops, meetings, demonstrations and panel discussions take place. There are over 100 Taste Workshops and Meet the Maker events where people are guided through regional tastings by international experts. There is also many different Theatres of Taste where chefs prepare their signature dishes in front of the audience, demonstrating their unique approaches and discussing influences. Internationally acclaimed chefs from around the world put on special Dinner Dates where they prepare their specialties for a very small group of people. You can watch a short YouTube clip of the 2009 Terra Madre.

Salone del Gusto is an international market and showcase for food communities from around the world. Three pavilions of the Lingotto Exhibition Center will be dedicated to Italy, while the adjacent Oval Olympic Arena will host producers from all five continents. Special areas will be serving Italian regional dishes, while Terra Madre cooks will be preparing ethnic specialties and street food that will highlight the diversity of gastronomic heritages from around the world. The area will host around 1,000 exhibitors from 100 countries. Arriving from Africa, North America, South America, Europe and Asia, local food producers will once again be the stars of the event, offering cheeses, cured meats, fish, breads, sweets, grains, honeys, fruits and vegetables from 50 different countries.

2012 marks the first time that Terra Madre and Salone del Gusto have been hosted in the same place and are also the first time the events are open to the public. In previous years, only Slow Food members were invited. This is also the first time that the International Congress is occurring at the same time, as it meets once every 5 years. This year will truly be a special event! There are estimates of around 200,000 people will attend one of the events, so we will be busy.


Food is at the forefront of many people’s minds today, with daily news channels reporting on foods to avoid for health reasons, food safety recalls almost daily, foods that a new study has shown will fight this or that disease, the growth of farmer’s markets and endless debates on local, sustainable food. Some articles and organizations trumpet the dire need to “feed the world”, while others are talking about feeding ourselves. There is ample evidence that food waste is a serious problem and that distribution systems are the culprit. Food has become noticeably more expensive over the past couple of years, with higher prices expected due to this year’s hard drought across much of the Midwestern US.

What’s a person to do today about sourcing and eating real, good and healthy food? One excellent example is that of Hnin W. Hnin, or more specifically, her mom. That’s right, her mom – a local, sustainable, cultural food hero to her family and an example of what is possible for everyone. Hnin’s family immigrated to New York over 25 years ago, but her mom has faithfully kept their cultural food traditions alive by cooking daily. She shops at the local farmer’s markets when she can, and the supermarket or discount stores when she can’t. She doesn’t cook every day to be hip, trendy or because some article in some magazine said it was the thing to do. She does it because that’s how she has been able to keep her family fed all these years on a shoestring budget. They have cooked their traditional, cultural foods that have helped them keep their identities intact in a world that wants to assimilate and homogenize everyone and everything. We could learn some serious lessons from them. Americans have the blessings and simultaneous curse of having a melting pot culture. Many of us have no strong cultural identity to ground us today, and so are swayed by corporate advertising that promises us a better life or to make us feel better about ourselves if we eat this or drink that. We are lead to believe that healthy food is more expensive, when the exact opposite is more often the case.

Eating real, good and healthy food everyday is not just the realm of the wealthy or famous, as is sometimes thought when we see the prices of organic produce in a Whole Foods market. It is possible to eat well and not spend a fortune doing so. That is where food justice and local and sustainable agriculture comes in. Everyone is more engaged with a local agricultural community, from the producers to the consumers. There is much more transparency, so everyone has a higher stake in the process, with resulting higher overall quality. The Slow Food organization mission statement is for food that is “good, clean and fair”. There are no modifiers in that statement, so it applies to everyone, everywhere. By bringing together a focus on good food – healthy, tasty, chemical free with clean food such as organic, local and sustainable along with fair food that brings sovereignty, food access and fair wage and labor into the mix there is a community of diversity that has not been seen yet on the world stage that is food. There is some real potential here, a nationwide community that is as diverse as it is engaged, committed and passionate about “good, clean and fair” food for everyone. It is surprising to some to see the growth in decentralized, independent food communities and pathways that have appeared across the nation. It is of no surprise to others who have worked to make it happen, a little at a time.

Sustainable food is how we will eventually feed ourselves on this planet, either by choice or by force. The current system is patently unsustainable and will continue to create more damages than benefits as it grows and continues, until it collapses. By definition, we will arrive at a sustainable food system or we won’t arrive at all. Exactly how this sustainable system functions is very much a work and dialogue in progress, with everyone having a say in it. Good, clean and fair are excellent starting points to found this new paradigm, and continue the work of building a network of diverse local food communities that nourish all of us.

Mom knows best: How food justice starts at home


We do not own the seeds we sell; we are simply caretakers of the seedstock, maintaining genetic purity, quality and viability while they are in our care. These seeds – all of them – belong to humanity. They are what have kept us alive for the past 12,000 to 15,000 years once the human race transitioned from hunter-gatherers into a more agricultural society, growing and saving the seeds from year to year, putting aside the very best seeds for planting the next year.

It is impossible to our way of thinking for anyone to “own” or “patent” seeds, as they are the very lifeblood of our race.

This is our full-time job as well as our consuming passion, not just a passing fancy or whimsical interest. This, our life’s calling, demands every bit of education, experience, creativity, energy and enthusiasm that we have. Everyday. We see, looking back, that every single thing that we’ve done in our life has led us up to this point and has been a preparation for this work that has selected us.

We have come to realize that the more knowledge and experience that we gain, the more that have yet to gain. Our road ahead is full of learning and we welcome that. We are eternally grateful for the mentors that have most graciously taken us under their wing, educating us and showing us the best possible ways to move forward with moral and ethical integrity, as well as seed purity, vitality and quality. Thank you ever so much! We are in your debt.

There are those who want to put seed companies out of business, advocating for everyone to save their own seeds and maintain their own seed banks and seedstocks. This is a noble proposition, but we don’t believe it to be feasible. We have almost 20 years of growing and soil building knowledge and experience behind us, yet we feel in so many ways that we are just beginning our journey into deeper knowledge. This is our commitment, to bringing out the best varieties and maintaining the highest quality of seeds and it takes all of our time and then some. We don’t see everyone as being interested or able to make this commitment over the long term. This is one of the main reasons why viable, family owned and run seed companies are so critically important today. It is human scale agriculture in the purest form, at the very beginning of the cycle of food.

We see diversified, decentralized and local human scale agriculture as being the answer to how we are going to feed ourselves in the long term. It starts with the absolute best seeds possible, which is in turn made possible by individual seed companies that have a commitment and passion to constant, careful observation and maintenance of the highest quality seeds, correcting genetic drift, anomalies and other problems as they arise in partnerships with highly dedicated and experienced seed growers who are experts in their fields.

This doesn’t and can’t happen overnight or in a short time frame; it takes years and years. We are often looking 3 – 5 years into the future in order to introduce a new variety of seed from the time it arrives in our hands. We do the initial evaluation grow-out, and if we like it one of our growers will do another grow-out for observation of any variability, drift or evidence of possible cross breeding. The subsequent grow-outs ensure that each new generation is growing true to the previous one and the established standard for that variety. Each grow-out requires a full season. If there are problems, they are evaluated to see what is required to correct them, and if it is worth the time or if it would be better to start with another variety that looks more promising. After the evaluations the production grow-out begins taking place. This in itself may take 2 or more years, depending on how much seed we have to start with. Some seed production takes 3 or more years just to reach a genetically viable starting population. From there the seed production growing takes place, and we can offer that seed variety for sale.

This level of dedication is labor and resource intensive, one of the reasons that diverse family seed companies are needed to provide the quality of seed we need to grow our food. Individual gardeners can participate in saving and preserving seeds and diversity as well, learning to save a smaller number of particularly tasty varieties on a smaller scale. We strongly encourage everyone to try saving at least a small portion of their seeds. It is a wonderful education into the miracle that is seed, along with the irrepressible adaptability of the seed. The humble strength of life is clearly shown each spring when moist warm soil breaks the dormancy of a seed, giving it another chance to express its full genetic encoding and potential. As with gardening, saving seeds will make you a better observer, a better gardener and a better steward of your part of the earth.

We feel that it is through a collaborative effort between small family run seed companies, seed saving exchanges and dedicated individual gardeners that the strength of the seed future is the strongest. Independent, decentralized yet cooperative seed production and distribution is the most robust and resilient model that offers the best protection against the loss of seed varieties to a patent or consolidation effort.