Real, pure Shea butter is handmade with incredible healing properties. Our partnership ensures it heals the lives who produce it while it heals our hands.
The Ethel M chocolate factory in Henderson, NV has a delightfully unexpected surprise – a relaxing and refreshing botanical cactus garden! Impressive peace and beauty in the city.
The Shea tree – botanical name Butyrospermum parkii or Vitellaria paradoxa – grows in the dry Savannah belt of West Africa, stretching from Senegal in the west to Sudan in the east.
It has been an irreplaceable natural cosmetic pharmaceutical for people in Western Africa for millennia. Over the past few decades, it has become increasingly important in the skincare industries.
Most Americans know Shea butter as a highly touted skin care ingredient in a variety of soaps, lotions, balms, and butters.
Few realize the Shea advertised in the majority of cosmetic products in the US is nothing more than another highly refined food grade oil churned out of an industrial plant, regarded as just another commodity.
Pure hand-crafted Grade A Shea butter is a world apart from this!
Shea butter has been known as “women’s gold”for centuries for its light golden color but also because it’s historically been the work of women to harvest and produce Shea butter.
Millions of women across Western Africamake their own incomes and are improving their lives producing traditional Shea butter.
Women-owned and organized cooperatives harvest the ripe Shea fruits from wild growing Shea tree forests. Fermentation removes the fruit, then the nuts are sun-dried, crushed and lightly roasted, concentrating the Shea butter.
Finely ground Shea nut powder is mixed with warm water and constantly stirred until it thickens. Warm, liquid Shea oil is collected from the surface, then strained and slowly cooled to form Shea butter. After packaging it is sold at the local markets or exported.
It takes approximately 44 pounds of fresh Shea fruit to produce 3.3 pounds of pure Shea butter.
Shea Tree Flowers
Fair Trade certification is awarded after meeting certain standards, similar to organic certification. There are benefits and challenges, just like with the Certified Organic label.
This adds to the overall cost, but there are benefits most consumers never know about.
We – our supplier and ourselves – work as closely as possible with women’s cooperatives to keep the quality high, and also to pay them fairly.
Working directly with the cooperative and the Fair Trade organization, we eliminate as many profit-taking intermediate layers as possible while having a larger positive impact than we could by ourselves.
For example – currently, Shea nut harvesters earn 15 cents per pound and the women’s cooperative we work with want to pay the harvesters 25 cents per pound, only 10 cents more but a whopping 66% pay raise.
However, it isn’t as simple as just paying them more.
Regional and local politics, combined with existing laws, are making it difficult to simply give the harvesters a raise, so the Fair Trade organization is working with our women’s cooperative to change this.
A Shea nut harvester might earn $60/month, which allows her to live in a straw-thatched hut with no power in a communal village and walk up to a half mile for water at a common, communal well.
A 10 cent per pound pay raise will give her and her family a solid walled, roofed apartment with running water and a community generator for electricity.
Shea processors – who actually turn the nuts into Shea butter – make about $175/month, and the women’s cooperative is working to raise that to $225/month.
The additional income almost always paysfor schooling, whether it is getting all of their children into schools, or enrolling them in full-time private charter schools with a full curriculum.
Buying your Shea butter from a company engaged in direct, positive impact on the local producers gives your purchases a much larger effect simply because much more of each dollar makes it to those producers. This is exactly how one person makes a difference!
The standard commodity approach to Shea butter has so many layers – traders, intermediaries, transportation expenses, and investors – between the Shea butter producers and the US consumer that not even one penny of each dollar spent on a commercial Shea-labeled product reaches those in Africa.
According to The New York Times, a survey of a Burkina Faso village by USAID in 2010 found that every $1,000 of Shea nuts sold generated an additional $1,580 in economic benefits, such as reinvestments in other trades for the village. Shea butter exports from West Africa bring in between $90 million and $200 million a year, according to the article.
Much like the disproportionately large positive effects of spending your money at a Farmer’s Market instead of the grocery store, purchasing pure, unrefined Grade A Shea butter from a dedicated company partnering with a small producer ensures a better life for those making it.
Ethically sourced Shea butter heals our hands and skin while healing the lives and villages who make it.
Las Vegas is often thought of for its glittering lights and heady atmosphere of the Strip. That’s exactly what lost me about its appeal, even though Cindy and I had visited numerous times for gardening trade shows along with a few personal trips.
A few times down the Strip and we started looking for something other than the glitz and glam.
We found Ethel M and its unique botanical garden that focuses on cacti and species from the Southwest US and other countries with a similar climate. Cindy searched for something interesting and relaxing after the bustle and noise of a garden trade show and came across this treasure.
Ethel M chocolate factory – as in Ethel Mars – is part of the Mars family with the factory store housing the botanic garden in Henderson, NV just a few minutes south of Las Vegas. The self-paced tour runs along the dedicated viewing aisle next to the factory floor, then we sampled some excellent chocolates and had an unexpectedly good cup of espresso. Afterwards, we were ready for some botanic garden exploration.
We visited during an afternoon in early May with temperatures hovering around 100°F – not the best light for photos and I had left my usual camera at home, not anticipating a photo opportunity. Armed with my trusty cell phone and a couple of bottles of water, we ventured out into the garden, not quite knowing what to expect.
Bee in Prickly Pear Flower – Ethel M Botanic Garden
Over 300 species of cactus, desert-adapted ornamentals and succulents are spread over 10 acres. Artfully arranged in intriguing and enticing groupings, the pull from flowers to cactus to trees made us feel something like the numerous bees and hummingbirds we saw.
Prickly Pear Detail – Ethel M Botanic Garden
The peace and quiet after the noise and crush of crowds was a very welcome respite. Plantings are slightly elevated, inviting an easy look into the details of the life growing there.
These early prickly pear cactus buds are mathematically gorgeous in their symmetry, blushing with an indication of their rich colors to come.
Flower Closeup – Ethel M Botanic Garden
Abundantly blooming flowers were generously spread across the entire garden, with some reaching out with colors and others beckoning with aromas from 20 or 30 feet away.
We weren’t paying attention to the nameplates or descriptions of the flowers or plants but focused instead on the experiences of colors, textures, and aromas drawing us in.
Blooms – Ethel M Botanic Garden
Some plants and their flowers seemed as though they would be right at home as an attraction on the Strip, such as this one!
Given how close the I-515 freeway is the quiet and peace were impressive. The garden had a number of people in it but it never felt crowded.
Flower Blooms – Ethel M Botanic Garden
This flower group had a sweet, perfumed aroma drawing us in from two plantings over. The trumpet-shaped flowers had dozens of small flying insects and bees attending them.
Flower Blooms – Ethel M Botanic Garden
Colors ranged from white to purple with a lot of orange and reds represented. It was high season for blooms as very few plants lacked flowers.
Ethel M Botanic Garden
The surrounding city disappeared from certain viewpoints, giving the illusion of a private estate garden or an undiscovered, undeveloped patch of exotic forest somehow forgotten.
We came away relaxed and refreshed, completely surprised by how wonderfully juxtaposed the experience was from the busy city just down the street. The rest of the day was just as enjoyable, and we realized that this was the best trip to Las Vegas we remembered, simply because of a visit to a garden.
We’ve learned to search a bit deeper for those unexpected garden treats like this!
Shea Butter Heals Hands While Healing Lives
Real, pure Shea butter is handmade with incredible healing properties. Our partnership ensures it heals the lives who produce it while it heals our hands.
Ethel M Botanical Cactus Garden
The Ethel M chocolate factory in Henderson, NV has a delightfully unexpected surprise – a relaxing and refreshing botanical cactus garden! Impressive peace and beauty in the city.